![]() ![]() Don't wait for a reason, just break off that Kit Kat piece.ģ1. Reach for Kit Kat and let the fun begin.ģ0. When you’re feeling low, break off a piece of Kit Kat and smile again.Ģ8. Crispy and crunchy – it’s a Kit Kat thing.Ģ7. Sweet and energizing, that’s what Kit Kat is all about.Ģ5. Delicious on its own, even better shared with friends.Ģ4. Take a bite out of a Kit Kat, and take on the day.Ģ3. Let Kit Kat be a part of your daily break routine.Ģ1. It's not just a break, it's a happy Kit Kat break!Ģ0. Satisfy your sweet tooth with a Kit Kat break.ġ9. Find your happy break with the chocolaty goodness of Kit Kat.ġ8. Kit Kat, the perfect snack when you need a little pick-me-up.ġ7. Have a break, have a Kit Kat, for moments that matter.ġ6. Recharge your battery with a Kit Kat break!ġ5. Just break off a piece of Kit Kat and enjoy.ġ4. Unwrap the break, share the love with Kit Kat.ġ3. Pause for a Kit Kat and enjoy the moment.ġ1. Crunch your way to happiness with Kit Kat.ĩ. Light, crispy and delicious – Kit Kat, you can’t resist.Ĩ. Because every now and then, we all need a Kit Kat break.ħ. Take a break, have a Kit Kat, let the good times roll.Ħ. Time flies when you’re having a break with Kit Kat.ĥ. Have a break, have a Kit Kat – the perfect snack for every occasion!ģ. Their longevity and popularity speak to their ability to capture our attention and keep us coming back for more.ġ. By promoting Kit Kat as the perfect way to relax and unwind, the slogan appeals to our desire for self-care and indulgence.In conclusion, "Have a break, have a Kit Kat" slogans are memorable and effective marketing tools that promote a specific product while appealing to our need for self-care and relaxation. Taking a break from our busy lives is important for our mental, physical, and emotional health. These slogans are memorable because they are catchy and easy to remember, while also promoting a specific product.Another reason why "Have a break, have a Kit Kat" slogans are so effective is because they tap into our need for self-care. For example, "Have a break, have a Kit Kat Chunky" and "Have a break, have a Kit Kat Duo" allude to the classic slogan while promoting different variations of the chocolate bar. It is an effective marketing tool because it creates a sense of relaxation and indulgence, while also promoting a specific product.Some of the most effective "Have a break, have a Kit Kat" slogans are those that play on the original tagline. The slogan encourages consumers to take a break from their busy lives and enjoy a delicious Kit Kat chocolate bar. ![]() It was first introduced in the 1950s and has since become one of the most recognizable taglines in the world. ![]() When it comes to the target audience for this advert, KITKAT is not really targeting a specific group of consumers but instead aiming their advert at everyone in general with the only defining characteristic in everyone being that they like chocolate, and because this group is too large a group of consumers to be able to create a campaign aimed directly at them, KITKAT has created this advert and previous adverts to showcase that no matter what people are doing there is always time to stop and have a KITKAT with each other.The Power of "Have a Break, Have a Kit Kat" Slogans"Have a break, have a Kit Kat" is a classic advertising slogan that has stood the test of time. This advert is good in showing that not everything in life has to always be so serious and that you should always take time to relax and have some fun with friends. KITKAT are also focusing more on product and brand recall in consumer minds because, the only time the product is seen in the advert is when the actors are eating the KITKAT. In this advert KITKAT has made use of soft selling in that they are not pushing information on the watcher, they are just focused on increasing their brand and product recall in the consumers’ minds. The advert also shows that even if people don’t know each other they can still have a conversation like friends over a KITKAT. I like this advert because although the chase is very reminiscent of childhood games of cops and robbers, where children would be chasing each other during the game, then turn around and being the best of friends. This started a conversation that made them sound like that all four were friends, but once the KITKAT was finished the chase started up again between the two pairs. The KITKATs slogan is take a break, so KITKAT has played this slogan into the advert in the way of getting the cops to corner the robber inside a warehouse, and as the robbers try to get away the coppers pull out a KITKAT and splits it between the other copper and robbers. Within this year TV advert it shows a classic cops and robbers chase that is usually seen in crime dramas and movies. For this week’s blog, I am looking at the 2014 KITKAT TV advert. ![]()
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